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  • Robert Newells

M+ Oakland STYLE Guide and Toolkit

AIDS Project of the East Bay (APEB) and the The UCSF Prevention Research Center (PRC) are announcing a new website, https://style.ucsf.edu , providing implementation resources for Project STYLE (Strength Through Youth Livin' Empowered). APEB and UCSF have collaborated for five years to adapt, implement, and evaluate the STYLE intervention.


Project STYLE was originally designed for college-age men of color who have sex with other men (MSM) by Lisa Hightow-Weidman, MD at the University of North Carolina at Chapel Hill.

The program was proven successful in engaging men in care. Through our work together it has been adapted and updated to meet the needs of urban Black MSM of all ages.


Project STYLE uses a combination of strategies to build a strong relationship between community-based organizations and clinical providers so that the client experience of HIV testing, referral, care, and support is seamless.


The core elements of Project STYLE include: A social marketing campaign HIV testing High-quality, easily accessible clinical care Social support services


The implementation resources provide a guide for implementing services to engage and retain Black MSM living with HIV in high-quality medical care. The website contains materials available from the original intervention, as well as materials from this project, including social marketing materials, assessments to determine if the intervention is a good fit for your community, worksheets for facilitating support groups, and suggested workflows.


Visit our new website at https://style.ucsf.edu to access the resources.


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